Marc Duran Rojas is a creative director 
with 12 years of experience.

Currently at Wieden+Kennedy New York, where he has worked with Google, Delta Air Lines, McDonald’s, Heinz, Marriott Bonvoy, Bud Light and won multiple new business pitches like Google, Impossible and the massive McDonald’s AOR pitch.

His work has been covered by major media outlets, like the NY Times, CNN, NPR, Forbes, TIME magazine, SNL, the Today Show, and it has been recognized at Cannes Lions, D&AD, One Show, Effies and the MoMA’s AICP.


See his PORTFOLIO at a glance
























CONTACT
marcduranrojas@gmail.com


























BioBrooklyn-based Creative Director. 
Born and raised in Barcelona.
CV        Wieden + Kennedy
Creative Director
04. 2024
New York

Wieden + Kennedy
Associate Creative Director
10.2021 —03. 2024
New York

Wieden + Kennedy
Senior Creative
03.2017 — 09.2021
New York

GREY New York
Associate Creative Director
01.2014 — 02.2017
New York

Wing New York
Senior Creative
01.2012 — 12.2013
New York

Revolucion
Junior Creative
10.2009 — 12.2011
New York

El Laboratorio
Trainee
11.2008 — 04.2009
Madrid
Awards
Cannes Creative Effectiveness Grand Prix
Cannes Outdoor Lions Gold
Cannes Lions Creative Effectiveness Bronze
Cannes Media Lions Bronze
Cannes Outdoor Lions Shortlist ×3
Cannes Media Lions Shortlist
Cannes Print Lions Shortlist ×2
Cannes Young Lions. US Online Representative
Cannes Young Lions. US Print Representative
Cannes Young Lions. US TV Representative

D&AD Graphite Pencil / PR
D&AD Wood Pencil / Integrated
D&AD Merit / TV & Online Video
D&AD Merit / Integrated Digital Campaigns
D&AD x5 Shortlist

The Iridium Effie — McDonald’s
Global Grand Effie — McDonald’s
Gold Effie — Brand Integration & Entertain.
Gold Effie — Restaurants
Gold Effie — Youth Marketing
Effies Finalist x4 

The One Show Silver Pencil 
The One Show Integrated Merit
The One Show Merit

Arts Directors Club — Craft in Video

Clio Gold. Integrated Campaign
Clio Silver. Branded Content

El Sol. Silver.Innovation.
El Sol. Silver.Best use of Internet/Mobile.
El Sol. Bronze.Digital.

Webby Awards — People’s Voice Winner 
Webby Awards — Video Ad Shortform
Webby Awards — Branded Video Comedy

Vimeo Staff Pick x3

Shorty Awards — Gold Honor in Tech
Shorty Awards — Product Featured Video

NY MOMA’s AICP National Campaign

Adweek Best Ads

Wave Festival Rio — Silver / Film 
Wave Festival Rio — Silver / Mobile
Wave Festival Rio — Silver / Outdoor
Wave Festival Rio — Silver / Print
Wave Festival Rio — Bronze / Cyber

El Ojo de Latinoamérica.2x Bronzes.Interactive.

FIAP. Silver.Interactive.
FIAP. Bronze.Promo.

EduUniversity of Vic
Barcelona, 2004-2009
Advertising and PR Bachelors Degree


BAU,Design Superior School
Barcelona, 2009
Adobe AfterEffects Advanced Course


BAU,Design Superior School
Barcelona, 2009
Final Cut Pro Advanced Course


BAU, Design Superior School
Barcelona, 2008
Adobe Photoshop Advanced Course
Adobe Illustrator Advanced Course


Marc Duran Rojas has collaborated with multiple brands, artistic projects and musicians — acting as creative director across branding, visual identity, events, experiences, and cultural happenings.






Gomets
for Gomets






The Sound of Our Commute
for DAYAN





NYC4love
for myself and for NYC




Graham
for Brooklyn




WKBCN
for the future






Photography
for the love of film






m4w - 22 (New York)
for NG Publishing



Last Updated 24.10.31



No Place like Home
for Delta Air LinesFor once, we made Delta not talk about the thousands of places they can take you to, but the one place we all go back to. From point B to point A, that is where a great airline shows its greatness the most – when they fly you home. 


Agency: Wieden + Kennedy
Creative Director: Sean McLaughlin
Creatives: Ray Ali, Marc Duran
Agency Producer: Rodrigo Niño
Director: Mark Molloy
DP: Robbie Ryan
Voice: Viola Davis



Young Love / Amour de Jeunesse
for Google
 This is a very special one. It talks about google’s phone live translation feauture. It also talks about how love trascends language. 

Agency: Wieden + Kennedy
CDs: Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Justyna Obasi 
Editor: Laura Cairney-Keize





Famous Orders
for McDonald’sA simple idea that has become McDonald’s most profitable global platform ever, earning a cultural reappraisal for the brand with youth.

Agency: Wieden + Kennedy
CDs: Karl Lieberman & Jaclyn Crowley
Creatives: Garrick Sheldon, Marc Duran, Lauren Acampora, Sean Johnson
Agency Producers: Molly McLafferty
Director: Malcolm Venville


Super Bowl - Inside Post Malone
for Bud Light Seltzer
What do you do when you are America’s #1 beer and youngsters no longer drink beer and drink hard seltzer instead?

Agency: Wieden + Kennedy
CDs: Brandon Henderson & John Parker
Creatives: Garrick Sheldon & Marc Duran
Agency Producers: Jessica Griffeth
Director: Jim Jenkins



It has to be Heinz
for Heinz GlobalThis spot kicked off Heinz’ new global positioning, which is about all the crazy millions that fervently believe It Has to be Heinz.


Agency: Wieden + Kennedy
CDs: Christine Santora & Will Binder
ACDs: Jessica Ghersi & Marc Duran
Agency Producer: Ariana Ekonomou
Director: Camille Summers-Valli
Editor: Adriana Legay + Matt Carter



Goodnight Room
for Sheraton
 This one is for my kids. For bearing with me when I’m away. I’ve read Goodnight Moon to them a million times, sometimes even from across the world, through facetime.


Agency: Wieden + Kennedy
CDs: Laddie Peterson & Marc Duran Rojas
Creatives: Parker Jones & Kat Worral
Agency Producers: Sofia Handler
Director: Matthew Dillon Cohen



Life of Photos
for Google
 We tend to assume that tech is equitable by default, but it’s not. Historically, cameras have been optimized for white skin, overlooking darker skin tones. Today’s digital and phone cameras carry that same bias. Google changed that once and for all. 

Agency: Wieden + Kennedy
CDs: Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Rodney Passé & Daniel Wolfe



Breakfast Ketchup
for Heinz Global
We gave Heinz ketchup a breakfast rebrand. Same sauce, diferent positioning. And I got to change the iconic Heinz bottle, untouched for 150 years, to be a bit more pancakes-syrup-y. The campaign was produced by Lesley Scheuermann and Kirbe Bostick. 


Agency: Wieden + Kennedy
CDs: Will Binder, Christine Santora
Creatives: Kirbe Bostick, Lesley Scheuermann, Marc Duran
Director: Christine Santora



Quarter Pounder Grammy’s Takeover
for McDonald’s
For the 2020 Grammy Awards, McDonald’s wanted to remind the Quarter Pounder fans why they are Quarter Pounder fans. that and we made Logan Roy the voice of the brand for McDs. No big deal.  


Agency: Wieden + Kennedy
CDs: Karl Lieberman, Jaclyn Crowley & Brandon Henderson
Creatives: Lauren Acampora, Sean Johnson, Garrick Sheldon, Nik Reed & Marc Duran
Director: Joy Kilpatrick



Breakfast Ketchup
for Heinz Global
The google pixel 6 wasn’t just another pixel. It was the first phone ever made 100% by Google. The biggest feature, it’s a phone that learns from you as you use it. The things that make you who you are will be the things that make this phone what it it.


Agency: Wieden + Kennedy
CDs:  Jessica Ghersi & Marc Duran
Agency Producers: Jordan Leinen & Marisa Bursteen
Director: Aus Taylor aka Illimité World



A very Dilly Dilly World Cup
for Bud Light
Sometimes you have to think of a campaign in spanish and medieval english to talk to soccer fans in the U.S. Emphasis in medieval.


Agency: Wieden + Kennedy
CDs: Brandon Henderson & John Parker
Creatives: Facundo Paglia & Marc Duran
Director: Speck & Gordon
Editor: Jeff Ferruzo


Don’t Judge us
for Jorge Castañeda
Trump talked shit about Mexicans in the US, while Americans do shit when they travel to Mexico. In collaboration with Jorge Castañeda, a prominent Mexican writer and academic, we made this print and outdoor campaign to show the world this fucked up juxtaposition. 


Agency: Grey New York
CDs: Pepe Aguilar, Per Pedersen
Creatives: Allen Sellers, Marga Peces, Facundo Palgia & Marc Duran
Photographer: Nathaniel Welch



The Hero’s Return
for Bud Light
This is the story of a great man who braves the concession stands to get a round of Bud Light during a game.  


Agency: Wieden + Kennedy
CDs: Brandon Henderson & Erwin Federizo & Karl Lieberman
Creatives: Marc Duran, Facundo Paglia
Agency Producer: Temma Shoaf & Jordan Leinen
Director: Jim Jenkins



Seats of Glory
for Bud Light



We teletransported Mexican soccer fans to the most iconic stadium in the world.


Agency: Wieden + Kennedy
CDs: Brandon Henderson & John Parker
Creatives: Facundo Paglia & Marc Duran
Agency Producer: Kiara Hidalgo
Director: Dani Soares



Treasure
for Bud Light
Great friends always pay back what’s owed. With interests.


Agency: Wieden + Kennedy
CDs: Brandon Henderson & Erwin Federizo & Karl Lieberman
Creatives: Marc Duran, Facundo Paglia
Agency Producer: Temma Shoaf
Director: Jim Jenkins



The Cookbook You Can Cook
for Nestle Stouffer’s
To modernize Stouffer’s, the quintessential American food brand, we brought it from the frozen aisle of the supermarket to Barnes & Noble bookstores. 


Agency: Grey New York
CDs: Pepe Aguilar, Facundo Paglia
Creatives: JP Lemus, Marc Duran
Director: Bernard Webb



Test for Tickets
for MTV Lifebeat
We made a whole music festival and put no tickets for sale. Instead...


Agency: Grey New York
CD: Favio Ucedo
Creatives: Marc Duran, Facundo Paglia, Brian Novoa
Agency Producer: John Jardine
Director: Bernard Webb



Removal Happens
for the Law Offices of E. Gergely
Sometimes the best ads are the ones that don’t even exist.


Agency: Grey New York
CD: Favio Ucedo
Creatives: Marc Duran, Facundo Paglia
Director: Bernard Webb



© MDR 2027